If you have high aspirations as a sales professional, I bet I know something that is slowing you down.

Idea fatigue.

What is idea fatigue? It is adding more on your to-do list than your brain has the capacity to work on.


-Creating a list of prospects to call on (when you already have a long list).
-Making a list of new products or services to sell.
-Adding contacts to call on someday, but not right now because you're too busy.
-Jotting notes down about a new sales strategy.
-Making notes about a marketing blog to write.
-Scribbling notes about future customer events to plan.

These lists can be exhausting.

Here is an email I sent to my team last Monday at 6:38AM that, I hope, helped relieve some idea fatigue. Hopefully it helps you too.

PS: I think I needed it more than anyone else.

From: Brad Telker
Sent: Monday, November 5, 2018 6:38 AM
To: Commercial Team
Subject: I give you permission

It’s time for spring cleaning in the fall.

Do you have anything on your “to do list” that is 45+ days old?

Delete it. Get it out of site. Move it to “old mail”. Move it to “done” in Evernote.

If you truly think it can’t be deleted, then delegate it or put it on your calendar as a time block this week to get it done.

We all have so many things on our to do list that never get done, and it clogs up space in our heads. Each “to-do” task wastes a microsecond every time you read it, and then you feel bad that you haven’t done anything. Then you don’t take action because you don’t know where to start.

If you’re extra brave, move the expiration date to 30 days out.


Have a Productive week! 💪🏻


Head Shot Smaller Crop.jpg

Brad Telker
Vice President of Commercial Sales at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of Commercial Sales, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys reading, running and spending time with his family.