As of March 7th I've read or listened to 9 books so far this year: "Win Bigly", "Influence", "The Compound Effect", "The 4 Disciplines of Execution", "Shoe Dog", "Linchpin", "Crush Price Objections", "Crushing It!" and "The Thank You Economy".

They've all been very good except one, which I won't name, but I couldn't make it more than half way through it. So I guess you could say I've read 8.5 books so far this year. 

My favorite business book so far this year is "Crushing It!", by Gary Vaynerchuk.


Vaynerchuk has a certain way of moving you into action. He has a way of getting you to NOT worry about other people's opinions (the ones that don't matter anyway). 

In Vaynerchuk's book "Crushing It!", he discusses 8 intangibles you must have if you want to succeed in business:

  • Intent
  • Authenticity 
  • Passion 
  • Patience 
  • Speed 
  • Work ethic 
  • Ability to track consumer attention and master social platforms
  • Content

After going through each of these topics, Vaynerchuk discusses EVERY social media platform, and how others have used them to build massive businesses.


The "channels" Gary discusses are: YouTube, Facebook, Twitter, Instagram,, Snapchat, Podcasts and Voice. 

Although most of Vaynerchuk's examples are B2C businesses, I think his overall mentality behind building your personal and company brands (aka your reputation) is spot on. 

Most of what he talks about can be applied to B2B. We just have to spend time thinking about how to apply the concepts. 

If you've read "Crushing It!" I would love to hear your what you thought about it!

What are your thoughts on using social media to build your brand and to generate leads for your business?

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Brad Telker
Vice President of Commercial Sales at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of Commercial Sales, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys photography, running and spending time with his family.