My son is obsessed with playing on my wife’s iPad. So much so, that we have it password protected with a timer. So if he wants to play on the iPad, he has to have mom or dad type in the password and then set a timer. 

It works pretty well, but he is constantly asking us to add time. 

He is unsuccessful when he yells across the room for us to reset the timer. Especially if we are in the middle of something. 

But if he walks up to us, hands us the iPad and asks nicely, we usually reset the timer. What is he doing? He is making it EASY for us to reset the password when we are busy working on something. (Yes, sometimes during the day we have to focus on something while our kids play in another room).


How does this translate to sales? Make it EASY for your customer to do business with you. If doing business with you is WAY easier than your competitors, you will sell MORE products/services and at HIGHER prices.

Keep asking your customers, “what can we do to make doing business with us even EASIER?” “What are other companies doing to make doing business with them easier?” 

If you don’t ask, you might never know.

But you also need to be proactive and might need to think outside the box.

Make it EASY for your customers to do business with you, and you will sell more. 


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Brad Telker
Vice President of Commercial Sales at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of Commercial Sales, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys photography, running and spending time with his family.