“How do we get more leads?”
“How do we serve our customers faster?”
“How do we provide a better price without losing margin?”
“How do we ask better questions?”

How can you BEGIN to answer these questions without GOOD ideas? Where do good ideas come from? (besides Google, of course.)

The first step is to start taking in more ideas by reading books, listening to podcasts, traveling to new places, meeting new people, and asking more questions. 

“More ideas in = more ideas out”

I forget who said that, but I did hear it on a podcast (I know, total shocker).

It’s 100% true though. The more ideas and thoughts you are digesting, the more experiences you have to draw ideas from when you need them most. 

Education though, will only take you so far. At some point you have to do the work. 

James Altucher, host of the “James Altucher podcast,” frequently talks about how he builds his idea muscle by writing down 10 new ideas every morning. 

 
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Most of them are bad, but that’s not the point. Once you start working on your idea muscle, you become an “idea machine.” (Paraphrasing Altucher here). 

And this is SO important when you are trying to solve a sales or business problem. 

  • “How do we get more leads?”
  • “How do we serve our customers faster?”
  • “How do we provide a better price without losing margin?”
  • “How do we ask better questions?”

If you made it this far, I have a challenge for you. Pick one of the above questions, and write down 10 ideas that might help answer that question for your company. 

Then send the list to your boss or your sales manager. 

One of your ideas could be a game changer for your company. 

What are 10 ways you could improve your idea muscle? 


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Brad Telker
Vice President of Commercial Sales at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of Commercial Sales, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys photography, running and spending time with his family.


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