2018 was another year crammed with a lot of reading. I think I ended up reading 23 books (finishing all but one). A lot less than last year, but still pumped about how many I was able to read. 

Here are my favorites from 2018:

High Performance Habits by Brendon Burchard 

Technically this isn’t a sales or business book. But it will completely change the way you think about how you can achieve your biggest goals. 

In this book, Brendon reveals the 6 habits that are MOST correlated with success. The data from this book is not just from Brendon’s perspective, but from actual research; 20 years worth. In case you’re wondering, the 6 habits are:

  1. Seek Clarity

  2. Generate Energy

  3. Raise Necessity

  4. Increase Productivity

  5. Develop Influence

  6. Demonstrate Courage

Each habit has many sub-habits.

If you are into personal or professional development, go grab a copy of this book now!

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4 Disciplines of Execution by McChesney, Covey and Huling

This book takes a very complicated topic, "how to grow your business", and massively simplifies it into 4 steps:

  1. Focus on the Wildly Important

  2. Act on the Lead Measures

  3. Keep a Compelling Scoreboard

  4. Create a Cadence of Accountability 

For a more in depth review you can hit this link -> https://cfmsalesacademy.com/blog/2018/5/15/ew7kmjim5y86surxg6jlg03lwb1im6

But you should probably just get a copy of the book, it’s that good. 


All Marketers Are Liars Tell Stories by Seth Godin 

This one is all about branding. It's about understanding how consumers (fancy word for your potential customers) perceive your company. In this book you learn about Worldviews, Frames and Godin's 5 step process on how to tell your best story. 


A more in depth review is here -> https://cfmsalesacademy.com/blog/2018/11/25/are-you-telling-a-good-enough-story-about-your-business

Elon Musk Biography by Ashlee Vance 

If you are a fan of entrepreneurship, huge risks, major failures and successes, grab a copy of this book. Whether you are a fan of Elon Musk or not, this book delivers an incredible story about how Elon got his start in the software business, and then almost went bankrupt trying to keep Tesla and SpaceX alive. 


Spin Selling by Neil Rackham

I'm a huge proponent of having a written sales process for your team, and SPIN selling definitely has a place in everyone's process. SPIN is an acronym for the steps of the investigation stage of the sales process. 

S- Situations Questions
P- Problem Questions
I- Implication Questions
N- Need Payoff Questions

There is a ton of great information in this book, you won't regret the purchase. 


Check out this review if you are still on the fence! https://cfmsalesacademy.com/blog/2018/7/20/how-to-close-more-deals-by-using-the-spin-selling-strategy

Jab Jab Jab Right Hook by Gary Vaynerchuk

Most people that haven't read this book think it is all about "Give, Give, Give, Ask". Which is partially true. But really this book teaches you HOW to use each social media platform to build your COMPANY brand. Since it is a bit older (2012 I think), it has a few dated topics. But 80% of the book is relevant in 2019. 

You will learn a LOT about what to post, and what NOT to post on each of the following:

  • Facebook

  • LinkedIn

  • Instagram

  • Twitter

You will also learn techniques on how to build brand awareness for many of these platforms. 


What is your favorite sales or business book? Comment below!

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Brad Telker
Vice President, Applied Systems Group at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of Commercial Sales, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys reading, running and spending time with his family.