With over 2 million YouTube subscribers, Evan Carmichael spends his time sharing how successful people reach peak performance, how successful people break down barriers, how they build their mindset, how they think. And how they act. 

In December 2017, Evan released his second book, “The Top 10 Rules for Success”, where he documents the rules of the ultra-successful. He breaks down their own videos into quotes, and delivers each person’s top 10 rules for success. 

His book features tech icons like Steve Jobs and Bill Gates. Actors Will Smith, Morgan Freeman and Denzel Washington make appearances. Also making the cut are entrepreneurs like Tony Robbins, Oprah Winfrey, Zig Ziglar, and many more. 

At the very beginning of the book, Evan, having spent years studying these successful people, shares his own "Top 10 Rules for Success" list. You can think of this list as an aggregate from all of the successful people he has studied. 

Evan's Top 10 Rules for Success are:

1. Follow Your Passion 

"You become the best by loving what you do more than anyone else and following that passion through."

2. Have Self-Awareness 

"Having the self-awareness to understand how you work best and then build a business around it gives you the best chance at success."

3. Raise Your Standards 

"You’ll end up being the average of your five closest friends."

4. Focus 

"Success in any field comes from focus. An obsessive, dedicated, absolute focus to see your mission through."

5. Hard Work

"Quite often the people at the top aren’t the most naturally talented. They just outworked everyone else. Hard work beats talent when talent doesn’t work hard."

6. Embrace Failure 

"You don’t have to take a big risk but if you take no risk at all, if you wait until you have 100% of the information, then it’s too late."

7. Ignore the Little Man 

"The #LittleMan is the person in your life who tells you all the reasons why your ideas won’t work. You will never have the success you’re after if you’re living your life according to other people’s expectations."

8. Build a Team

"As you grow, the amount that you contribute to the business shrinks compared to what your team creates so bringing on skilled and passionate people, as well as managing your office culture will be critical to your success."

9. Model Success 

"Study people in your industry who have made it as well as your heroes outside the industry."

10. Believe 

"If you start your day with courageous self-belief every day for the next year, you will not recognize the business and the life that you will create for yourself one year from today. So get building and start believing!"

What do you think?

What are your Top 10 Rules for Success?


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Brad Telker
Vice President, Applied Systems Group at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of the Applied Systems Group, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys reading, running and spending time with his family


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