Don’t focus on the success. The outcome. The final goal. The final destination.

Focus on doing activities that draw your passion.

I heard Brenden Burchard energetically communicate this from the treadmill and I replayed it a few times, to let it really sink in. It made me realize that that I am HAPPIEST when I’m doing anything involved with sales. It could be working directly on a sale - either handling a customer objection, following up, closing etc. It might be reading about sales, or writing an article about sales.

But mastering sales is not the only path to happiness and ultimately success. You just have to find SOMETHING that gets you excited.

That SOMETHING, could be:
-Marketing yourself or your company
-Product knowledge
-Application knowledge
-Industry knowledge

If you become one of the BEST in any of these areas, you will be successful in your position.

But you first must answer the question, what gets you going? What gets you excited? What activity do you completely lose time while doing?

You still need to be decent at the rest, but figure out what you enjoy learning about, and then spend every minute you can learning about that topic.

Listen to a podcast everyday. Or pick up a book.

Then teach others about that topic (<— this is where massive growth happens).

If it’s product knowledge, start doing youtube videos to share your knowledge. Or do training sessions with your customers or prospects.

Yes you still have to be strategic. But how awesome does this sound?

Remember, don’t focus on the final outcome, or the destination.

Focus on the activities that DRAW your PASSION.

The rest will take care of itself.

Do you agree?

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Brad Telker
Vice President, Applied Systems Group at cfm Distributors, Inc.

Brad joined the cfm team in 2006, and now as the Vice President of the Applied Systems Group, he focuses on business development, as well as helping contractors and engineers find creative and unique solutions to any size HVAC project. When he’s not at work, Brad enjoys reading, running and spending time with his family